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?The first-ever Exposition on China Indigenous Brands began on Thursday in Shanghai, hosting more than 600 brands from a wide range of industrial sectors, representing the best of “Made in China.” On the first day, about 1,800 visitors came to have a sense of China's emerging brand power.

HOdo Home, on behalf of Jiangsu’s independent brand, attended the event. HOdo Home’s target consumers are females. Its products feature comfort and health. To meet consumers’ demands, HOdo keeps rolling out new products all the time.

Whether a country can benefit from the globalization trend depends on its degree and forms of participation in global value chain system where the value of the brands played a significant role.